YouTube is an AMAZING platform, but 99% people use it the wrong way. You can make content for $0, generate $1000+ every day, and it gives you a recurring, reliable income
You don't even need to hire people, you can do it on your own with just a few hours time investment every day.
First thing to understand is that Ad revenue is the WORST way to make money from YouTube. it's good, stable money - lets say it is like a salary, but YouTube can make you 100 times more money if you look beyond ads. so what do we do? We build our own BRAND.
I am not asking you to change your niche, or throw your ideas in trash, or rethink your current strategy No, the content will stay the same. Go ahead and post what you want, no issues.
What you WILL change is how you use your YouTube channel - you will use it to market your brand. Look at Mr. Beast - dude has a chocolate company, a burger company, a creator fund, an app he leverages his audience to build these, not to make ad $$ like a broke boi
A doctor I know makes YouTube videos related to her domain, and funnels those users to her online constultations From there, she funnels them to her clinic (some of these operations are 5, or even 6 figures!) Imagine the money she rakes in by using YouTube as a funnel!
A lot of coding channels do something similar, they post coding videos which establishes an ad stream (YT ads or brand sponsorships) But how they really make is by selling their bootcamps and courses. If you have an audience of 100k, 5% of them buying your $200 course = $1M
Remember, big money is made via equity. Your audience is your equity. You can actually leverage it 2 times. Your first leverage is the audience you build a business on. The business itself has equity value of it's own - this is how to get a double leverage which is RARE.
Note that most of the examples I gave do not require a big investment or fancy teams You can make the content yourself, and potentially have an infinite ROI, with time and your video creativity being the only constraint!
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